Mitre 10 Logo Tagline / Slogan

Mitre 10 is a major New Zealand chain of home improvement stores established in June 1974. The company sells a range of household hardware, building supplies, heaters, air conditioners, garden products, barbeques and camping gear.

The Mitre 10 brand and concept was born in Melbourne, Australia in 1959 as a local co-operative, with the initial 8 independent operators pooling their resources for shared advertising and promotions. Separate state-based companies were formed in the years following, and then an overall licensing company in 1964.

The concept appealed to New Zealand hardware shop owners, and on 28 June 1974 the New Zealand Herald reported “some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front.”

 

Info

• Industry           : Retail and trade building supplies
• Founded           : June 1974
• Headquarters : Auckland, New Zealand
• Area served     : New Zealand
• Website            : www.mitre10.co.nz

 

Mitre 10 Slogan / Mitre 10 Tagline

• With you All the Way.
• The Other Hardware Store.

 

Mitre 10 Logo

 

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