H-E-B Logo and Tagline H-E-B Grocery Company, LP is an American privately held supermarket chain based in San Antonio, Texas, with more than 340 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer. The company was founded on November 26, 1905, when Florence Butt opened the C.C. Butt Grocery Store on the ground floor of her family home in Kerrville, Texas. In 1919, Howard Edward Butt, Florence's youngest son, took over the store, the initials of Howard E. Butt became the name of the store. Info \tIndustry : Grocery retail \tFormerly : C.C. Butt Grocery Store \tFounded : November 26, 1905 \tFounder : Florence Butt \tHeadquarters : San Antonio, Texas, U.S. \tWebsite : heb.com H-E-B Tagline / Slogan \tHere Everything's Better. \tHealthy Food at H – E – B. \tHelping Here. H-E-B Logo H-E-B Logo Tags : H-E-B Logo, H-E-B Tagline, H-E-B Slogan, H-E-B Founder, H-E-B Owner, H-E-B ad slogan.