Glow & Lovely Slogan – Glow & Lovely Tagline – Logo – Owner
This article covers about Glow & Lovely Slogan, Glow & Lovely Tagline, Glow & Lovely Logo and Glow & Lovely Owner.
Glow & Lovely (formerly Fair & Lovely) is an skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets.
Unilever patented the brand Fair & Lovely in 1971, after the patenting of niacinamide, a melanin suppressor, which is the cream’s main active ingredient. Glow & Lovely’s website states the product contains vitamins B3, C, and E, along with multivitamins and UVB/UVA sunscreens.
Glow & Lovely was controversial under its previous name “Fair & Lovely”. The company has faced criticism for its marketing practices and has announced changes to advertising and packaging in South Asia to address concerns. The president of the company responded to concerns about the product calling for diverse representation, and has announced changes in advertising, communication and packaging in South Asia.
Info
- Product type : Cosmetics
- Introduced  : 1975
- Owner      : Hindustan Unilever
- Website     : www.hul.co.in/brands/beauty-personal-care/glow-lovely/
Glow & Lovely Slogan – Glow & Lovely Tagline
- More than just Fairness, Clear Fairness.
Glow & Lovely Logo
The target demographic for Glow & Lovely is the 18 and above age group, and the bulk of the users are in the age 21–35 category, though there is evidence that girls as young as 12–14 also use the cream. As of 2012 the brand occupied 80% of the lightening cream market in India and is one of Hindustan Unilever’s most successful cosmetics lines.
Glow & Lovely offers a range of product formulations including lotions, gels and soaps. According to Glow & Lovely’s website the product uses vitamin B3, glycerine, UVA and UVB sunscreens in its formula. Glow & Lovely has also announced the addition of vitamins C, B6, E and allantoin to their product.
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