Yardley Slogan – Yardley Tagline – Logo – Founder – Owner
Yardley London Limited (simply as Yardley) is a British Personal care products brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related Personal care products products. Established in 1770, the company became a major producer of soap and perfumery by the beginning of the 20th century.
By 1910, the company had moved to London’s upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants.
Since 2009, Yardley has been owned by Wipro Enterprises, an Indian multinational conglomerate.
Info
- Industry     : Personal care
- Founded     : 1770
- Founder     : Samuel Cleaver, William Yardley
- Headquarters : London, United Kingdom
- Products     : Perfumery and Toiletries, Fine fragrances, Soap bars
- Parent       : Wipro Enterprises
- Website     : yardleylondon.co.uk
Yardley Slogan – Yardley TaglineÂ
- The Yardley Experience.
- One of the world’s leading fragrance experts since 1770.
Yardley Logo
The company was established by the Cleaver family in 1770, which is the official date displayed on its product labels. According to the company’s website, an earlier incarnation existed prior to this, but most records of the earlier company were lost in the Great Fire of London of 1666.
The company is named after William Yardley, who purchased the firm in 1823 from the sons of founder, Samuel Cleaver, who had gone into bankruptcy. The company became Yardley & Statham in 1841 when Charles Yardley, son of William, took on William Statham as a partner in the business. At the time, the business sold perfumes, soaps, powders, hair pomades and other toiletries.
