M&M's Logo and Tagline M&M's (m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated. Forrest Mars, Sr., son of the Mars Company founder, Frank C. Mars, copied the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating British-made Smarties, chocolate pellets with a colored shell of what confectioners call hard panning surrounding the outside, preventing the sweets from melting. Quick Info \tIndustry : Chocolates \tOwner : Mars, Incorporated \tIntroduced : September 10, 1941; 80 years ago \tMarkets : Worldwide \tWebsite : mms.com M&M's Tagline / Slogan \tMelts in Your Mouth, Not in Your Hands. \tTo make that tough job easier you deserve. \tAll the World Loves M&M's. \tThe Official Candy of the New Millennium. \tAll the World Loves M&M's. \tGrab on to that M&Ms feelin. \tCandy of the Millennium. \tDare to go to the dark side. \tThere's an M in everyone. \tSalty. Sweet. Impossible to Resist. \tReunite M. \tNot your average chocolate. \tCan't Resist M. \tSweet Sunday. \tSearch for the M&M's Lost Tribe. \tChocolate is better with M. \tAmerica's favorite nut. \tRed's Been Let Down Again. \tSo Good. They're Back. \tVote for your M&M. \tCelebrate with M. \tHalloween. Can't Wait. \tChocolate is better in Color. \tRed’s Red Carpet Tips for the Oscars. \tTry M All. \tGive them a home at your place. \tFind the Bag. \tM&M's. Always Fun. \tHave M At Your Super Bowl Party. \tMovies are better with M. M&M's Logo M&M's Logo Tags : M&M's Logo. M&M's Tagline, M&M's Slogan, M&M's Motto, M&M's Owner, M&M's ad slogan.