M&M’s Logo and Tagline

M&M’s (m&m’s) are multi-colored button-shaped chocolates, each of which has the letter “m” printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M’s. M&M’s are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

Forrest Mars, Sr., son of the Mars Company founder, Frank C. Mars, copied the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating British-made Smarties, chocolate pellets with a colored shell of what confectioners call hard panning surrounding the outside, preventing the sweets from melting.

Quick Info

Industry : Chocolates
Owner : Mars, Incorporated
Introduced : September 10, 1941; 80 years ago
Markets : Worldwide
Website : mms.com

M&M’s Tagline / Slogan

Melts in Your Mouth, Not in Your Hands.

To make that tough job easier you deserve.

All the World Loves M&M’s.

The Official Candy of the New Millennium.

All the World Loves M&M’s.

Grab on to that M&Ms feelin.

Candy of the Millennium.

Dare to go to the dark side.

There’s an M in everyone.

Salty. Sweet. Impossible to Resist.

Reunite M.

Not your average chocolate.

Can’t Resist M.

Sweet Sunday.

Search for the M&M’s Lost Tribe.

Chocolate is better with M.

America’s favorite nut.

Red’s Been Let Down Again.

So Good. They’re Back.

Vote for your M&M.

Celebrate with M.

Halloween. Can’t Wait.

Chocolate is better in Color.

Red’s Red Carpet Tips for the Oscars.

Try M All.

Give them a home at your place.

Find the Bag.

M&M’s. Always Fun.

Have M At Your Super Bowl Party.

Movies are better with M.