5th Avenue (candy) Logo and Tagline

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate. It is produced and marketed by The Hershey Company. The candy bar was introduced in 1936 by Luden’s, at the time a subsidiary of Food Industries of Philadelphia. The name was an attempt to associate the candy with fashionable 5th Avenue in New York City. Hershey Foods Corporation acquired Luden’s brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.

 

Quick Info

• Product type         : Chocolate
• Owner                    : The Hershey Company
• Introduced           : 1936
• Markets                : United States
• Website                : hersheyland.com/5th-avenue

 

5th Avenue Tagline / Slogan / Motto

• Crunchy Peanut Butter in a Rich Chocolate Coating.

 

5th Avenue Candy Logo