CEAT Tyres Logo Tagline / Slogan

CEAT, the flagship company of RPG Enterprises, was established in 1958. Its predecessor Cavi Elettrici e Affini Torino SpA was established in Italy in 1924. Today, CEAT is one of India’s leading tyre manufacturers and has presence in global markets, and has a capacity of over 95,000+ Tyres per day. CEAT offers tyres to all segments and manufactures radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws.

 

Info

• Industry              : Tyres & Tubes
• Founded             : 1958
• Founders            : Virginio Bruni Tedeschi
• Parent                 : RPG Group
• Headquarters    : Worli, Mumbai, India
• Website              : www.ceat.com

 

CEAT Slogan / Tagline

• All Season Tyres.
• Ceat Tyres! For the Game Called Roads.
• It Helps.
• Born Tough

 

CEAT Logo

 

The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in Turin, Italy. On 10 March 1958, the company was incorporated as CEAT Tyres of India, in Mumbai.

in 1981, the company failed in Italy and Pirelli purchased the right to the CEAT name, which it sold to RPG Group in 1983. In 1982, RPG Group acquired the company, and in 1990, the company was renamed as CEAT.

Tags: tyre company tagline.