Yorkie (chocolate bar) Logo and Tagline

Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree’s, hence the name. In 1976, Eric Nicoli of Rowntree’s spotted a gap in the confectionery market for a “manly” chocolate bar, and so the company launched Yorkie as a chunkier competitor to Cadbury’s Dairy Milk. Production was at York and Norwich until 1994.

 

Info

• Product type : Chocolate bar
• Owner            : Nestlé
• Introduced    : 1976
• Website          : nestle.co.uk/yorkie

 

Yorkie Tagline / Slogan

• It’s Not For Girls.
• Where the men are hunky and the chocolate’s chunky.
• Welcome to York.
• Yorkie bar trucker.
• Rough, tough star.

 

Yorkie Logo

 

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