Yorkie (chocolate bar) Logo and Tagline
Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree’s, hence the name. In 1976, Eric Nicoli of Rowntree’s spotted a gap in the confectionery market for a “manly” chocolate bar, and so the company launched Yorkie as a chunkier competitor to Cadbury’s Dairy Milk. Production was at York and Norwich until 1994.
- Product type : Chocolate bar
- Owner : Nestlé
- Introduced : 1976
- Website : nestle.co.uk/yorkie
Yorkie Tagline / Slogan
- It’s Not For Girls.
- Where the men are hunky and the chocolate’s chunky.
- Welcome to York.
- Yorkie bar trucker.
- Rough, tough star.
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