Boost Slogan – Boost Tagline – (chocolate bar)- Logo – Owner
Boost (chocolate bar) Slogan, Boost Tagline, Boost Logo and Boost Owner.
Boost, sold as Moro Gold in Australasia, is a brand of chocolate bar manufactured by British company Cadbury. It consists of milk chocolate with a caramel and biscuit filling. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa.
Boost was introduced in Britain in 1985 as Coconut Boost, a coconut and caramel bar coated in chocolate. In 1989 the peanut and caramel Starbar was rebranded as Peanut Boost. A biscuit and caramel version was also launched. The coconut bar was discontinued in 1994 and the peanut version was again rebranded as Starbar. The biscuit version is now the standard Boost bar. In Australasia, the Boost was formerly known as Moro.
Info
- Product type : Confectionery
- Owner      : Cadbury
- Introduced  : 1985
- Website     : cadbury.co.uk/boost
Boost Slogan – Boost Tagline
- Gives you the edge.
- Boost Guarana: One Step Ahead.
- It’s slightly rippled with a flat under-side.
Boost (chocolate bar) Logo

A number of variants were also made through the years. An energy version, Boost Guarana, was launched in the British market in 2002 along with Boost Glucose. Both were marketed with the slogan “gives you the edge”. Boost+ Protein was introduced in 2018 containing caramel, “protein crisps”, and less sugar than the standard bar. In 2019 a peanut version of this was also released.
In the 1990s Boost was advertised on television by comedy duo Reeves and Mortimer with the unconventional advertising slogan “It’s slightly rippled with a flat under-side.” Cadbury’s Boost then went on to sponsor the successful Yamaha team in the British Superbike Championship. It has also been marketed using the slogan “charged with glucose”.
Tags : Boost (chocolate bar) Logo, Boost (chocolate bar) Tagline, Boost (chocolate bar) Slogan, Boost (chocolate bar) Owner, Boost (chocolate bar) ad slogan.
Author Profile

- DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.
Latest Posts
ElectronicsMay 15, 2026Atomberg Slogan: Meaning, History & Brand Identity Explained
BrandsMay 14, 2026Wipro Slogan: The Meaning & History Behind India’s Tech Giant
BanksMay 13, 2026Karnataka Bank Slogan: History & Meaning Behind Brand Identity
BrandsMay 10, 2026Jolly Rancher Slogan: The Sweet Story Behind the Iconic Candy


































