Yoplait Logo and Tagline

Yoplait is the world’s largest franchise brand of yogurt. It is jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal. In 1964, 100,000 French farmers agreed to merge six regional dairy cooperatives in order to more efficiently market their products at the national level. In 1965, the Yoplait brand was launched as a new national brand, as a portmanteau of the brands of two member cooperatives, Yola and Coplait. The company’s logo is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives’ founders.

 

Info

• Product type  : Yogurt
• Owner             : General Mills (United States),  Sodiaal (France)
• Introduced     : 1965
• Markets          : Worldwide
• Website          : www.yoplait.com

 

Yoplait Tagline / Slogan

• It’s Yoplaitime! Delicious, Fun Family Snacks.
• It is so Good.
• French for Yum!

 

Yoplait Logo

 

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