The General Insurance Logo and Tagline

The General Automobile Insurance Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of PGC Holdings Corp. that focuses on auto insurance. The General began selling insurance in 1963, under the company name Permanent General Agency. Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name “The General.” In 2012, the company was acquired by American Family Insurance.

 

Info

• Industry            : Insurance
• Founded           : 1963
• Headquarters  : Nashville, Tennessee, United States
• Products           : Auto insurance
• Website            : thegeneral.com

 

The General Insurance Tagline / Slogan

• Auto insurance for less, The General says Yes!
• Quality coverage and affordable rates.
• The Coverage you deserve, prices you can afford.

 

The General Logo

 

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