Pop-Tarts Logo and Tagline Pop-Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964. Pop-Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Pop-Tarts is Kellogg's most popular brand to date in the United States. Quick Info \tProduct type : Toaster pastry \tOwner : Kellogg's \tIntroduced : 1964 \tMarkets : Worldwide \tWebsite : poptarts.com Pop-Tarts Tagline / Slogan \tCrazy Good. \tCrazy Good Family Favorites. Pop-Tarts Logo Pop Tarts Logo Tags : Pop Tarts Logo, Pop Tarts Tagline, Pop Tarts Slogan, Pop Tarts Owner, Pop Tarts ad slogan.