Picnic (chocolate bar) Slogan – Picnic Tagline – Logo – Owner
This article covers about Picnic (chocolate bar) Slogan, Picnic Tagline, Picnic Logo and Picnic Owner.
Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada (such as Quebec), New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa (packaged as “Lunch Bar”), Ireland and the United Kingdom.
The UK and Indian versions differ from the Australasian version in that they also contain raisins. Picnic is an acronym that stands for “peanuts in caramel nougat in chocolate”
Info
- Product type : Chocolate bar
- Owner : Mondelez International
- Produced by : Cadbury
- Introduced : 1959
- Website : cadbury.co.uk/picnic
Picnic (chocolate bar) Slogan – Picnic Tagline
- Deliciously ugly.
- More like a banquet than a picnic.
Picnic (chocolate bar) Logo

In the early 1990s, a UK television commercial featured a singing camel called Calvin, in which the Animatronic camel performed a parody of “My Coo Ca Choo” originally by Alvin Stardust. The lyrics describe the ingredients of the chocolate bar, chants of the words “Chew” and “Goo” while a series of captions appear during the course of the advert, parodying.
The Chart Show who would display random captions offering facts on the artist and tour dates, while the music video plays. The tagline of the commercial was “There’s no goo in it when Calvin’s chewin’ it”. The commercial also had airtime in Russia and Ukraine, with the fact-captions translated.
A marketing slogan for the Picnic, released in the early 2000s, was “Deliciously ugly”.
Now in Russia as of 2018, there are two variants of the bar available, classic one with peanuts and raisins and another one with walnuts, at first released as of limited-edition but later included in the permanent line.
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