Picnic (chocolate bar) Logo and Tagline

Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada (such as Quebec), New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa (packaged as “Lunch Bar”), Ireland and the United Kingdom. The UK and Indian versions differ from the Australasian version in that they also contain raisins. Picnic is an acronym that stands for “peanuts in caramel nougat in chocolate”

 

Info

• Product type          : chocolate bar
• Owner                     : Mondelez International
• Produced by          : Cadbury
• Introduced            : 1959
• Website                  : cadbury.co.uk/picnic

 

Picnic (chocolate bar) Tagline / Slogan

• Deliciously ugly.
• More like a banquet than a picnic.

 

Picnic (chocolate bar) Logo

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