Peters Ice Cream Slogan – Peters Ice Cream Tagline – Logo
This article covers about Peters Ice Cream Slogan, Peters Ice Cream Tagline, Peters Ice Cream Logo amd Peters Ice Cream owner.
Peters Ice Cream is an Australian ice cream brand, now a subsidiary of European food firm Froneri. It was originally developed by an expatriate American, Frederick (Fred) Augustus Bolles Peters in 1907, using his mother’s recipe.
Peters was established by Fred Peters in 1907 in Paddington, New South Wales as the Peters’ American Delicacy Company. Business flourished and in 1923 a new manufacturing plant was built in Redfern. In 1927, Peters then established an associated sister company Peters’ Arctic Delicacy Co. Ltd in Brisbane, with a branch located in Newcastle. In 1929, Peters further expanded when associated companies were established in Victoria, Western Australia and Townsville, with a new manufacturing plant in Rockhampton.
Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia.
Info
- Industry      : Ice Cream
- Founded     : 1907
- Founder      : Frederick Augustus Bolles Peters
- Headquarters : Victoria, Australia
- Parent       : Froneri
- Website     : www.peters.com.au
Peters Ice Cream Slogan – Peters Ice Cream Tagline
- Clearly it’s going to Entice.
- Music to your mouth.
- Grab a summer classic.
Peters Ice Cream Logo
In 2012, the consolidated Peters was purchased from Nestlé by Pacific Equity Partners, with the Australian licence to produce sub-brands that were retained by Nestlé, e.g., Drumstick. In May 2014, Pacific Equity Partners sold Peters to the European company R&R Ice Cream.
On April 19, 2018, R&R Ice Cream merged with Nestlé’s ice cream business to form Froneri, which became the corporate parent of Peters.
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