Nutella Logo and Tagline

Nutella is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300 kilograms  batch of Pasta Gianduja, derived from Gianduja. Originally sold as a solid block, Ferrero started to sell a creamy version in 1951 as Supercrema gianduja.

In 1963, Ferrero’s son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed “Nutella”. The first jar of Nutella left the factory in Alba on April 20, 1964.

 

Info

• Product type         : Hazelnut cocoa spread
• Owner                    : Ferrero SpA
• Country of origin : Italy
• Introduced            : 1964
• Website                  : ferrero.it/nutella

 

Nutella Tagline / Slogan

• Spread the Happy.
• Hazelnut Spread with Skim Milk and Cocoa.
• What would the world be like without Nutella.

 

Nutella Logo

 

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