Max Life Insurance Slogan – Max Life Insurance Tagline – Logo – Owner
Max Life Insurance Company Limited is an Indian life insurance company headquartered at New Delhi, and the largest non-bank private-sector life insurer in India. It is a 80:20 joint venture between Max Financial Services and Axis Bank. The company is a subsidiary of the publicly-listed Max Financial Services. It was founded in 2000 after the liberalization of the insurance sector in India and its operations began in 2001. Max Life Insurance is a part of Max Group.
Info
- Industry       : Financial Services and Insurance
- Founded       : 2000
- Headquarters  : New Delhi
- Owner        : Max Financial Services, Axis Bank
- Website       : www.maxlifeinsurance.com
Max Life Insurance Slogan / Max Life Insurance Tagline
- Karo Jyada ka Iraada.
- You are the Difference.
- Your Partner for Life.
Max Life Insurance Logo
Max Life Insurance started as a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Group. The former owned 68% of the company while the latter owned 26%. After forming the joint venture partnership with Mitsui Sumitomo, Max Life changed its name from Max New York Life in 2012. In February 2016, Axis Bank held a 6% share in Max Life.
Max Life sells policies on both online and offline channels. Its distribution channels include banks, individual agents, brokers, and corporate agents, among others. It provides linked, participating and non-participating products. Apart from life coverage, it also covers health, pension, and annuity. It offers child protection, retirement, savings, and growth plans to individuals and to groups.
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