Life Savers Logo and Tagline

Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer Clarence Crane of Garrettsville, Ohio invented the brand in 1912 as a “summer candy” that could withstand heat better than chocolate. The candy’s name is due to the fact that its shape resembles that of a traditional ring-style life preserver also known as a “life saver”.

 

Info

• Product type  : Candy
• Owner             : Mars, Incorporated
• Produced by   : Wrigley (U.S.), Nestlé (Canada)
• Country           : United States
• Introduced      : 1912
• Markets           : North America
• Website           : mars.com/lifesavers

 

Life Savers Tagline / Slogan

• Still only 5 cents.
• For That Stormy Breath.

 

Life Savers Logo

 

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