Life Savers Logo and Tagline
Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer Clarence Crane of Garrettsville, Ohio invented the brand in 1912 as a “summer candy” that could withstand heat better than chocolate. The candy’s name is due to the fact that its shape resembles that of a traditional ring-style life preserver also known as a “life saver”.
Info
- Product type : Candy
- Owner       : Mars, Incorporated
- Produced by  : Wrigley (U.S.), Nestlé (Canada)
- Country      : United States
- Introduced   : 1912
- Markets      : North America
- Website      : mars.com/lifesavers
Life Savers Tagline / Slogan
- Still only 5 cents.
- For That Stormy Breath.
Life Savers Logo
Tags : Life Savers Logo, Life Savers Tagline, Life Savers Slogan, Life Savers Owner, Life Savers ad slogan.
Author Profile
- DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.
