Liberty General Insurance Slogan – Liberty Insurance Tagline – Logo

Liberty General Insurance Logo and Tagline

Liberty General Insurance Limited is a private general insurance company headquartered in Mumbai, India. It is a joint venture between Liberty Citystate holdings PTE Ltd, a group company of US Headquartered Liberty Mutual Insurance Group,  a leading multinational property and casualty group, Enam Securities, a privately owned and managed firm that makes long-term investments in listed companies, as well as backs entrepreneurs building valuable private companies, and DP Jindal Group, an industrial conglomerate.

Company Rebranding
Videocon Industries took the decision to forego its entire 51.32% stake in Liberty Videocon General Insurance joint venture in March 2018, selling its share capital to two entities – 26% to Diamond Dealtrade, and the remaining 25.32% to Enam Securities. After the divestment, the company’s name has been changed to ‘Liberty General Insurance Limited’.



  • Industry             : Insurance
  • Founded            : 2013
  • Headquarters    :  Mumbai, India
  • Area served       :  All India
  • Website             :


Liberty General Insurance Slogan / Liberty General Insurance Tagline

  • Those Who Cares.
  • Helping people live safer, more secure lives.


Liberty General Insurance Logo

Liberty General Insurance tagline

Liberty General Insurance Logo

Liberty General Insurance Limited sells its insurance products through its branches, its website as well as through online aggregators. It has also signed a tie-up agreement with UCO Bank to boost growth with the “Bancassurance” model. Under this model, the promoter bank will distribute the insurance products offered by Liberty General Insurance at its branches through its existing customer base.