Lärabar Logo and Tagline
Lärabar is a brand of energy bars produced by General Mills. The bars come in a variety of flavors such as Apple Pie, Carrot Cake, Cinnamon Roll, and Mint Chip Brownie. Lärabar was created by Denver native Lara Merriken, who was looking to make a “very healthy product that tasted delicious”. According to the General Mills website, Merriken’s inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. As she was running down the mountain, she was inspired to create a food bar that was made out of only fruits, nuts and spices.
- Product type : Energy bars
- Owner : General Mills
- Introduced : May 2000
- Created by : Lara Merriken
- Markets : United States, Canada, United Kingdom
- Website : www.larabar.com
Lärabar Tagline / Slogan
- Simple. Pure. Delicious.
- Real Life Calls For Real Food.
- The Original Fruit & Nut Bar.
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