Grape-Nuts Slogan – Grape-Nuts Tagline – Logo – Owner

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Grape-Nuts Slogan – Grape-Nuts Tagline – Logo – Owner

This article covers about Grape-Nuts Slogan, Grape-Nuts Tagline, Grape-Nuts Logo and Grape-Nuts Owner.

Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post’s original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder.

Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a “food for brain and nerve centres.” Its lightweight and compact nature, nutritional value, and resistance to spoilage made it a popular food for exploration and expedition groups in the 1920s and 1930s. In World War II, Grape-Nuts was a component of the lightweight jungle ration used by some U.S. and Allied Forces in wartime operations before 1944.

Info

Product type : Breakfast cereal
Owner : Post Consumer Brands
Country : United States
Introduced : 1897
Website : www.grapenuts.com

Grape-Nuts Slogan – Grape-Nuts Tagline

Makes Red Blood!
Power-packed nutrition.

Grape-Nuts Logo

There are two versions of the Grape-Nuts name’s origin. One is that Post thought that what he referred to as “grape sugar” (glucose) was created when the product was baked. Since the product has a nutty flavor, he is said to have combined the two into “grape nuts.” The second version is that the product resembles grape seeds, or grape “nuts.”

Grape-Nuts sponsored Rear Admiral Richard E. Byrd’s 1933 expedition to Antarctica. Maps of Admiral Byrd’s expedition appeared on Grape-Nuts boxes at the time. During World War II, Grape-Nuts were included in the Allied Forces jungle rations on missions to Panama and various other tropical locations. In 1953, Edmund Hillary and Sherpa Tenzing Norgay brought Grape-Nuts along on their trek to the peak of Mount Everest when they became the first to reach the mountain’s summit.

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