Arnott’s Shapes Slogan – Arnott’s Shapes Tagline – Logo – Owner
This article covers about Arnott’s Shapes Slogan, Arnott’s Shapes Tagline, Arnott’s Shapes Logo and Arnott’s Shapes Owner.
Arnott’s Shapes are a popular line of savoury biscuits produced by Arnott’s in Australia and New Zealand. They were first introduced in Victoria by Brockhoff Biscuits in 1954. Savoury was the first flavour, followed soon by barbecue, chicken crimpy, and onion. They were originally made in the shape of potato chips, until bakers realised they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today.
The name “Shapes” arises from the variety of biscuit shapes, which correspond to flavour. Arnott’s boasts that Shapes are “baked, not fried”, which is a less fatty method of cooking; however, Shapes are still high in fat, at 20%–25%, and high in sodium.
Arnott’s Shapes are sold in a variety of packaging, including multi-pack bags and boxes. In Australia, during the late 20th century, Arnott’s reduced the box packaging size of the core flavours from 250 grams to 200 grams. During 2011, Arnott’s further reduced the packaging size from 200 grams to 175–185 grams.
Info
- Product type : Snack food
- Owner : Arnott’s Biscuits Holdings
- Introduced : 1954
- Markets : Australia, New Zealand
- Website : www.arnotts.com.au/products/shapes
Arnott’s Shapes Slogan – Arnott’s Shapes Tagline
- Flavour You Can See.
- Creating Delicious Moments.
Arnott’s Shapes Logo
The Arnott’s Shapes logo reflects the brand’s fun and flavorful personality, closely tied to its reputation as one of Australia’s most loved snack brands. The logo typically features bold, playful typography with the word “Shapes” in large, dynamic lettering that conveys energy and excitement, often outlined or shadowed to create a three-dimensional effect. The vibrant red and yellow color scheme enhances visibility and evokes feelings of warmth and appetite, aligning perfectly with the brand’s savory biscuit range.
The inclusion of the Arnott’s parrot emblem above the wordmark reinforces the company’s heritage and trustworthiness, linking Shapes to Arnott’s long history of quality snacks. Overall, the logo successfully communicates flavor, fun, and familiarity, appealing to both nostalgic consumers and new snack lovers.
In 2019, Arnott’s introduced an “Aussie Legends” range of Shapes, with new flavours based on popular Australian foods. Aussie Legend varieties include: Sausage Sizzle, Meat Pie, and Lamb & Rosemary.
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