Arnott’s Shapes Logo and Tagline

Arnott’s Shapes are a popular line of savoury biscuits produced by Arnott’s in Australia and New Zealand. They were first introduced in Victoria by Brockhoff Biscuits in 1954. Savoury was the first flavour, followed soon by barbecue, chicken crimpy, and onion. They were originally made in the shape of potato chips, until bakers realised they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today.

 

Info

• Product type : Snack food
• Owner            : Arnott’s Biscuits Holdings
• Introduced    : 1954
• Markets         : Australia, New Zealand
• Website         : www.arnotts.com.au/products/shapes

 

Arnott’s Shapes Tagline / Slogan

• Flavour You Can See.

 

Arnott’s Shapes Logo

 

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