Olay Slogan – Olay Tagline – Logo – Owner
This article covers about Olay Slogan, Olay Tagline, Olay Logo and Olay Owner.
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G’s revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff, a former Unilever chemist from Durban, started it in 1952. He chose the name “Oil of Olay” as a spin on the word “lanolin”, a key ingredient.
Info
- Product type : Beauty products
- Owner : Procter & Gamble
- Country : United States
- Introduced : 1952
- Markets : Worldwide
- Website : Olay.com
Olay Slogan – Olay Tagline
- Ageless.
- Your best beautiful.
- Love the skin you’re in.
- Lie about your age. Hide the evidence.
- Every night you see a dirty film and don’t even know it.
- 7 benefits in 1 bottle..
- Contains 100% of the recommended daily intake of compliments.
- 3 zones. 2 eyes. 1 total eye turnaround.
Olay Logo
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.
Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print advertisements used copy such as “Share the secret of a younger looking you” and talked about the “beauty secret” of Oil of Olay.
Other advertisements were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Reader’s Digest and newspapers and often looked like editorials.
Olay uses many different ingredients in the production of their skin care line.[6] The main ingredients used include retinyl propionate (vitamin A derivative), glycerin, niacinamide (vitamin B3), broad spectrum sunscreen, coconut oil, and amino peptides.
