Joyride Slogan – Joyride Tagline – Logo – Founder

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Joyride Slogan – Joyride Tagline – Logo – Founder

This article covers about Joyride Slogan, Joyride Tagline, Joyride Logo and Joyride Founder.

Joyride Sweets is an American confectionery company founded in 2022 that specializes in producing plant-based, low-sugar candy alternatives. Marketed as a “better-for-you” alternative to traditional confectionery, the company focuses on using real ingredients, natural flavors, and functional fibers while eliminating gelatin, artificial colors, and high-fructose corn syrup.

Joyride was founded in 2022 by Tyler Merrick, a social entrepreneur who previously founded Project 7, a gourmet gum brand geared toward social good. Merrick launched Joyride with the goal of reimagining classic candy formats—such as gummy worms, bears, and sour strips—without the typical high sugar content and artificial junk.

Info

Industry : Candy
Founded : 2022
Founder : Tyler Merrick
Website : www.joyridesweets.com

Joyride Slogan – Joyride Tagline

Better-for-you.
Uncommon Candy.
Wildly Impossible Candy.

Joyride Logo

In 2023, the brand partnered with YouTube personality Ryan Trahan, who joined as co-owner and Chief Creative Officer. Trahan, known for his viral content creation and comedic style, was brought in to assist with product development, branding, and marketing.

Under Trahan’s influence, Joyride experienced rapid growth, becoming a top-selling brand in major retailers like Target and 7-Eleven.

Joyride’s product line includes various classic candy formats modified for better nutrition.

Ingredients
Unlike traditional candies that rely on gelatin for texture, Joyride products are vegan and plant-based. They utilize a blend of functional ingredients, including:

Soluble Corn Fiber: Used as a bulking agent to provide texture and fiber.
Allulose: A rare sugar that does not significantly raise blood sugar or insulin levels.
Fruit and Vegetable Juices: Used to provide natural coloring instead of artificial dyes.

A typical serving of Joyride candy (approximately 32g) contains roughly 4g of sugar, 70 calories, and 8g of fiber. Compared to traditional brands, Joyride claims its products contain up to 90% less sugar.

Author Profile

D P: DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.