Wall’s (ice cream) Slogan – Wall’s Tagline – Logo – Founder – Owner

This article covers about Wall’s Slogan, Wall’s Tagline, Wall’s Logo, Wall’s Founder and Wall’s Owner.

Wall’s is an ice cream and frozen dessert brand in the United Kingdom owned by Unilever and is part of the Heartbrand global frozen dessert brand. The company was established in 1922 when ice cream production commenced at a factory in Acton, Middlesex.

Wall’s remains the market leader in the UK for individual hand-held ice cream products such as Cornetto and Magnum. The brand also owns the rights to the Mr. Whippy soft-serve ice cream mix.

Wall’s was founded in 1786 by Richard Wall, when he opened a butcher’s stall in St James’s Market, London. In the 1900s the business was led by Richard’s grandson Thomas Wall II. Every year the company had to lay off staff in the summer as demand for its sausages, pies and meat fell, so in 1913 Thomas Wall II conceived the idea of making ice cream in the summer to avoid those lay-offs; the First World War meant that his idea was not implemented until 1922.

Following his retirement in 1920, Thomas Wall II created his Trust for the “encouragement and assistance of educational work and social service”. Today, the Trust continues to assist in these areas by providing grants to individuals and organisations.

Info

• Product type  : Ice cream, Frozen dessert
• Founder          : Richard Wall
• Owner             : Unilever
• Introduced     : 1922
• Website          : www.wallsicecream.com/uk/home.html

Wall’s Slogan – Wall’s Tagline

• Goodbye Serious Semua Jadi Happy.
• Share happy.
• Stop me and buy one.
• One slice is never enough.
• An unforgettable experience.

 

Wall’s (ice cream) Logo

 

Unilever continues to use the brand for ice cream in the UK[6] and it has become part of the company’s international Heartbrand strategy, where it retains its local ice cream brand but shares one logo and most of the product’s lineup with the various other Heartbrand brands across the world.

Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum, and value-added multi-portion products designed to be eaten at home, such as Viennetta, the Wall’s brand faces severe competition from the major supermarket brands and to a lesser extent from Nestlé and Mars spin-off ice cream products.

Tags : Wall’s (ice cream) Logo, Wall’s (ice cream) Tagline, Wall’s (ice cream) Slogan, Wall’s (ice cream) Owner, Wall’s (ice cream) Founder.