Subaru Logo Tagline / Slogan

Subaru Slogan – Subaru Tagline – Logo – Founder – List of Slogans

Subaru is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries (FHI)), the twenty-second largest automaker by production worldwide in 2012. The Subaru brand has traditionally been popular among a dedicated core of buyers. Marketing is targeted towards specific niches centered on those who desire the company’s signature drive train engine, all-wheel/rough-road capabilities or affordable sports car markets.

Subaru cars are known for their use of a boxer engine layout in most vehicles above 1,500 cc. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Both became standard equipment for mid-size and smaller cars in most markets by 1996.

Subaru is the Japanese name for the Pleiades star cluster M45, or the “Seven Sisters” (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo and alludes to the companies that merged to create FHI.



  • Industry            : Automobile manufacturing
  • Founded            : July 15, 1953
  • Founder            : Kenji Kita, Chikuhei Nakajima
  • Headquarters  : Ebisu, Shibuya, Tokyo, Japan
  • Area served      : Worldwide
  • Website             :


Subaru Slogan / Subaru Tagline

  • Confidence in Motion.
  • Delivering Happiness to All.


Subaru Logo


Subaru Slogan

Subaru Logo

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