Studds Slogan – Studds Tagline – Logo – Founder – Owner
This article covers about Studds Slogan, Studds Tagline, Studds Logo, Studds Founder and Studds Owner.
Studds Accessories Ltd. is an Indian manufacturer of motorcycle helmets and two-wheeler riding gear headquartered in Faridabad, Haryana. Incorporated in 1983, the company produces approximately 7.5 million helmets per year across four plants in India, making it one of the largest helmet makers in the world by volume. Studds markets its products under two principal brands—”Studds” and “SMK”—and exports to more than 50 countries.
Studds was founded by Madhu Khurana and her brother Subhash Kapur as a small injection-moulding workshop in Faridabad. The company’s first product was a polycarbonate visor for the Indian Army’s paratrooper helmets. In 1987 it diversified into motorcycle helmets, launching India’s first Bureau of Indian Standards (BIS)-certified open-face model. During the 1990s Studds built a national distribution network of 400 dealers and became an original-equipment supplier to Hero Honda, Bajaj and TVS.
Quick Info
- Industry     : Motorcycle Accessories
- Founded     : February 3, 1983
- Founders    : Madhu Bhushan Khurana, Sidharth Bhushan Khurana, and Ravi Bhushan Khurana,
- Headquarters : Faridabad, Haryana, India
- Owners      : Promoter family (Kapur and Khurana) 56 %
- Website     : www.studds.com
Studds Slogan – Studds Tagline
- Ride Your Dreams.
Studds Logo
Studds’ manufacturing operations are entirely based in Faridabad, Haryana. The company maintains multiple state-of-the-art, backward-integrated facilities, with a total of four primary plants. In 2020, Studds inaugurated a new facility spanning over 5.5 acres, which it claimed to be Asia’s largest helmet manufacturing plant at the time.
Products and Brands
Studds markets its products under two distinct brands to target different consumer segments:
Studds: This flagship brand caters to the mass and mid-range market. Helmets under this brand are known for their affordability, wide variety of designs, and compliance with Indian safety standards (ISI). The Studds brand is popular among everyday commuters in India and other parts of Asia and Africa.
SMK: Launched in 2016, SMK Helmets is the company’s premium brand. It is positioned for the high-end market, targeting motorcycle enthusiasts and professional riders. SMK helmets are designed with advanced features, including superior aerodynamics, dual visors, and dynamic ventilation systems. This brand is primarily focused on export markets in Europe, the Americas, and Latin America, where it competes with international brands.
In addition to helmets, the company’s product portfolio includes a range of motorcycle accessories such as gloves, rainwear, eyewear, and two-wheeler luggage.
