Rolls Royce Motors Logo Tagline / Slogan

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Rolls-Royce Motor Cars Limited engineers, manufactures and distributes luxury automobiles and automobile parts worldwide. Rolls-Royce Motor Cars Limited is a wholly owned subsidiary of BMW established in 1998 after BMW was licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG.

Building on Royce’s good reputation established with his cranes, they quickly developed a reputation for superior engineering by manufacturing the “best car in the world”. A marketing survey in 1987 showed that only Coca-Cola was a more widely known brand than Rolls-Royce.


  • Industry             : Automotive, Manufacturing, Distribution
  • Founded            : March 1998
  • Headquarters   : Goodwood, England, United Kingdom
  • Area served       : Worldwide
  • Parent                : BMW
  • Website             :


Rolls Royce Slogan / Rolls Royce Tagline

  • Trusted to Deliver Excellence.
  • Like nothing else on earth.
  • The world stood still.
  • Simply the best motor car in the world.
  • Strive for perfection in everything you do.
  • Pure Expression.


Rolls Royce Logo

Rolls Royce Tagline

Rolls Royce Logo

The Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines.

The direct successor to Rolls-Royce Motors and several other predecessor entities that produced cars under the Rolls-Royce and Bentley brands between the founding of each company and 2003, when the BMW-controlled entity began producing cars under the Rolls-Royce brand, is the Bentley Motors Limited subsidiary of Volkswagen AG.

The BBC called Rolls-Royce “probably one of the most recognised icons in the world”, and that “the name Rolls-Royce entered the English language as a superlative.”

The Phantom, a four-door saloon that was introduced in 2003 along with its extended wheelbase two-door coupé and convertible versions, is among the company’s lineup of automobiles. Other vehicles include the Cullinan SUV, the smaller Ghost four-door saloon, the Wraith two-door coupé, the Dawn convertible, and the upcoming 2023 Spectre, the first all-electric Rolls-Royce.

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