Rado Watches Logo and Tagline

Rado Watches Logo and Tagline

Rado is a “high range” brand of the Swiss watch conglomerate Swatch Group alongside Longines and Union Glashütte. It was founded in 1917 as Schlup & Co. in Lengnau, Switzerland, and began using the Rado brand in the 1950s.



  • Industry             : Watch
  • Founded            : 1917
  • Founder             : Ernst Schlup, Werner Schlup, Fritz Schlup
  • Headquarters   : Lengnau, Switzerland
  • Parent                : The Swatch Group
  • Website             : www.rado.com


Rado Watches Tagline / Slogan

  • Time to surprise.
  • Master of materials
  • Rado. A different world.
  • Rado — a different world.
  • If we can imagine it, we can make it.
  • Time is the essence we are made of.
  • Time changes everything. Except a Rado.
  • When you buy a man’s watch, buy a man’s watch.


Rado Watches Logo

Rado Logo Tagline Slogan Founder Owner

Rado Logo


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