Proton Holdings Logo and Tagline
PROTON Holdings Berhad, is a Malaysia-based corporation active in automobile design, manufacturing, distribution and sales. Proton was established in 1983 as the sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities at Proton City, Perak. ‘PROTON’ is a Malay acronym for Perusahaan Otomobil Nasional.
- Industry : Automotive
- Founded : 7 May 1983
- Founder : Mahathir Mohamad
- Parent : DRB-HICOM (50.1%), Geely (49.9%)
- Headquarters : Shah Alam, Selangor, Malaysia
- Website : www.proton.com
Proton Slogan / Proton Tagline
- It’s in the Drive !
- Inspiring Connection.
The Proton logo in 1983 was a dark blue shield which encompassed a yellow crescent positioned below a yellow fourteen-pointed star, in reference to the Malaysian flag and coat of arms. However, this emblem was only used for Proton cars which were sold domestically. Proton cars exported to other markets received different badge designs.
In 2000, the new Proton logo was used on the Proton Waja which launched in that year. It featured a stylised yellow tiger head on a green roundel embossed upon a dark blue shield, with the Proton name in yellow capital letters in Frutiger font.
In June 2016, a new Proton logo was introduced during the launch of 2016 Proton Perdana, which is only a Malayan tiger head with circle surrounding in three-dimensional style.
Tags: Proton Logo, Proton tagline,Proton slogan, Proton punchline, Proton motto, Proton brand image.