Lancia Slogan – Lancia Tagline – Logo – Founder – Owner
Lancia is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia and Claudio Fogolin. It became part of Fiat in 1969.
- Industry : Automotive
- Founded : 29 November 1906
- Founder : Vincenzo Lancia
- Headquarters : Turin, Italy
- Area served : Italy
- Owner : Stellantis
- Parent : Stellantis Italy
- Website : lancia.com
Lancia Slogan / Tagline
- Beauty Will Drive the World.
- The concept car of the future.
- Evolution is here.
The brand is known for its strong rallying heritage, and technical innovations such as the unibody chassis of the 1922 Lambda and the five-speed gearbox introduced in the 1948 Ardea. Despite not competing in the World Rally Championship since 1992, Lancia still holds more Manufacturers’ Championships than any other brand.
The newly-merged Franco-Italian-American company Stellantis stated that it would try to revive Italy’s Lancia, with the move also suggesting there would be more than one model for the brand, as well as sales outside of Italy for the first time in years.
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