Iams Slogan – Iams Tagline – Logo – Owner
This article covers about Iams Slogan, Iams Tagline, Iams Logo and Iams Owner.
Iams is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.
Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio. In 1950, he developed the world’s first animal-based protein dry dog food and called it Iams 999.
In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula “Eukanuba”, a term originated by jazz era personality Hoagy Carmichael, meaning “the tops” or “something supreme”.
Info
- Product type : Pet food
- Owner : Mars, Incorporated (worldwide), Spectrum Brands (Europe only)
- Country : United States
- Introduced : 1946
- Markets : Worldwide
- Website : www.iams.com
Iams Slogan – Iams Tagline
- IAMS Who I am.
- Good for life.
- Welcome to a new world of health.
- Good for the heart and good for life.
- Food that shows you care, value you’ll love – always.
- Good for the immune system. Good for life.
- That’s why vets recommend us.
- There’s ordinary dog food. And there’s Iams.
- For life.
- Recommended by vets.
- There’s ordinary cat food. And there’s Iams.
Iams Logo
Procter & Gamble announced in April 2014 that it would sell Iams worldwide, Eukanuba and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash. Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses.
The deal for P&G Pet Care’s operations in North America and Latin America was completed in August 2014. P&G also exercised options to acquire Mars’s pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.
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