DieHard Slogan – DieHard Tagline – Logo – Owner
This article covers about DieHard Slogan, DieHard Tagline, DieHard Logo and DieHard Owner.
DieHard is an American brand of automotive batteries and other auto parts owned by Advance Auto Parts that is sold at Advance and Carquest stores. Other DieHard-branded merchandise such as tools and boots are sold at these stores and/or other stores such as Sears and Kmart. Advance bought the DieHard brand from Sears in December 2019.
The brand dates to 1967, having been developed by Globe-Union Battery for Sears. Globe-Union was later bought out by Johnson Controls, who continued to manufacture the DieHard for Sears. In its earliest years, the brand was guaranteed to last “forever,” that is, as long as the original owner still owned the car in which it was originally installed, in contrast to traditional pro rata battery warranties. The policy later was discontinued.
The DieHard brand is also used on hand tools, power tools, battery chargers, booster cables, power inverters, alkaline batteries, tires, work boots, and the batteries for Craftsman power tools. Battery chargers were initially made by Associated Equipment under the “608” model prefix, and then later Schumacher Electric under the “200” model prefix.
Info
- Product type : Automobile batteries
- Owner : Advance Auto Parts
- Country : USA
- Introduced : 1967
- Website : diehard.com
DieHard Slogan – DieHard Tagline
- America’s Most Trusted Auto Battery.
- Power Ahead.
DieHard Logo
