Daihatsu Logo Tagline / Slogan

Daihatsu Logo Tagline / Slogan

Daihatsu Slogan / Tagline / Logo : Daihatsu Motor Co., Ltd. is one of the oldest surviving Japanese internal combustion engine manufacturers, later known for its range of smaller kei models and off-road vehicles. The headquarters are located in Ikeda, Osaka Prefecture. The company is a wholly owned subsidiary of the Toyota Group keiretsu. The name “Daihatsu” is a combination of the first kanji for Ōsaka (大) and the first of the word “engine manufacture”. In the new combination the reading of the “大” is changed from “ō” to “dai”, giving “dai hatsu”.



  • Industry             : Automotive
  • Founded            : March 1, 1907
  • Headquarters   : Osaka, Japan
  • Products            : Automobiles, Engines
  • Owner                : Toyota Motor Corporation
  • Website             : Daihatsu.com


Daihatsu Slogan / Tagline

  • Light you up.
  • Innovation For Tomorrow.


Daihatsu Logo

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Daihatsu Logo


Daihatsu is well known with signature D logo. It debuted in September 1963 on the Compagno as the first automobile with the Daihatsu D logo.

The D logo as the corporate logo, the white D placed inside the red rectangle, has been used from late 1969 onwards. The first version of the D logo, surrounded with circle, was used on Daihatsu automobiles from 1963 until 1979. From 1979 to 1989, the D logo was surrounded by a dark grey rectangle.

In November 1989, following the launch of Toyota’s famous current logo, the D logo was surrounded by an oval, and made in chrome. The chrome D logo is used today.

Tags: Daihatsu slogan, Daihatsu tagline, Daihatsu punchline, Daihatsu brand image.