Close-Up (toothpaste) Logo and Tagline

Close-Up (toothpaste) Logo and Tagline

Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.



  • Product type    : Toothpaste
  • Owner                : Church & Dwight (United States), Unilever (rest of the world)
  • Introduced        : 1967
  • Markets             : Worldwide
  • Website             :


Close-Up Tagline / Slogan

  • The closer, the better.
  • Intense freshness, Intense Closeness.
  • Aur Paas Aao.(Hindi)


Close-Up Logo

Close-up Logo Tagline Slogan Owner

Close-up Logo


Tags  : Close-up Logo, Close-up Tagline, Close-up Slogan, Close-up Owner, Close-up ad slogan.