Cadillac Logo Tagline / Sogan

Cadillac Logo and Tagline / Sogan

Cadillac, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxury field within the United States.



  • Industry             : Automotive
  • Predecessor       : Henry Ford Company
  • Founded            : August 22, 1902
  • Founder             : William Murphy, Lemuel Bowen, Henry M. Leland
  • Headquarters   : New York City, New York, United States
  • Products            : Luxury vehicles
  • Owner                : General Motors
  • Website              :


Cadillac Tagline / Slogan

  • Cadillac. Break Through.
  • Creating a Higher Standard.
  • Standard of the World.
  • The Penalty of Leadership
  • Dare Greatly
  • Mark of Leadership


Cadillac Logo

Cadillac Logo Tagline Slogan Owner Founder

Cadillac Logo

Cadillac is among the first automotive brands in the world, fourth in the United States only to Autocar Company (1897) and fellow GM marques Oldsmobile (1897) and Buick (1899). It was named after Antoine de la Mothe Cadillac (1658–1730), who founded Detroit, Michigan. The Cadillac crest is based on his coat of arms.

By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America’s premier luxury car makers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles.

It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.

Cadillac had the first U.S. car to win the Royal Automobile Club of the United Kingdom’s Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908. It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.

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