CarMax Logo and Tagline CarMax is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The corporate entity behind the formation of CarMax was Circuit City Stores, Inc. The first CarMax retail location opened in September 1993 in Richmond, Virginia. Info \tIndustry : Used car retailer \tFounded : September 1993 \tHeadquarters : Richmond, Virginia, U.S. \tParent : Circuit City \tWebsite : carmax.com CarMax Tagline / Slogan \tCarMax. Start here. \tDrive what's possible. \tThe way car buying should be. CarMax Logo CarMax Logo Tags : CarMax Logo, CarMax Tagline, CarMax Slogan, CarMax Owner, CarMax ad slogan.