Old El Paso Slogan – Old El Paso Tagline – Logo – Owner
This article covers about Old El Paso Slogan, Old El Paso Tagline, Old El Paso Logo and Old El Paso Owner.
Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.
Old El Paso products are marketed across the globe. The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.
The name is a reference to the city of El Paso, Texas, and the historical “Old” period when Texas was a part of Mexico.
Info
- Product type : Tex-Mex food
- Owner       : General Mills
- Introduced   : 1938
- Markets     : Worldwide
- Website     : www.oldelpaso.com
Old El Paso Slogan – Old El Paso Tagline
- Start Somewhere Fresh.
- Fun comes in yellow boxes.
- You can’t say no to a taco.
- Taste the fun in Old El Paso.
- A fiesta of flavours.
- Just the way you like ’em.
- Share the fun.
- Together is Bueno.
Old El Paso Logo
In 1917, the Mountain Pass Canning Company in New Mexico was bought from a local in El Paso, Texas. The Old El Paso company originally started by selling canned tomatoes and pinto beans. By 1938, Old El Paso was registered as a trade mark.
Old El Paso relocated to many locations around the United States, before finally settling in Texas in 1958. In 1969, Old El Paso became the first national brand to offer a full line of Mexican meals in supermarkets and the first to advertise Mexican cuisine in the United States.
In the 1970s, American supermarkets created a Mexican food section in their stores for the first time, due to the influence of Old El Paso and other Mexican food products. Also in the ’70s, Old El Paso introduced a taco dinner globally, where many international markets were unfamiliar with Mexican cuisine.
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