WD-40 Slogan – WD-40 Tagline – Logo – Owner
This article covers about WD-40 Slogan, WD-40 Tagline, WD-40 Logo and WD-40 Owner.
WD-40 is an American brand and the trademark of a penetrating oil manufactured by the WD-40 Company based in San Diego, California. The formula for WD-40 was invented for the Rocket Chemical Company as early as 1953 before it evolved into the WD-40 Company. WD-40 became available as a commercial product in 1961. It acts as a lubricant, rust preventive, penetrant and moisture displacer.
There are specialized products that perform better than WD-40 in many of these uses, but WD-40’s flexibility has given it fame as a jack of all trades.
It is a successful product to this day, with steady growth in net income from $27 million in 2008 to $70.2 million in 2021. In 2014, it was inducted into the International Air & Space Hall of Fame at the San Diego Air & Space Museum.
Sources credit different people with inventing WD-40 formula in 1953 as part of the Rocket Chemical Company (later renamed to the WD-40 Company), in San Diego, California; the formula was kept as a trade secret and was never patented.
Info
- Product type : Water displacer
- Owner      : WD-40 Company
- Introduced   : September 23, 1953
- Website     : www.wd40.com
WD-40 Slogan – WD-40 Tagline
- Water Displacement, 40th formula.
WD-40 Logo

WD-40’s formula is a trade secret. The original copy of the formula was moved to a secure bank vault in San Diego in 2018. To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
Wired published an article with the results of gas chromatography and mass spectrometry tests on WD-40, showing that the principal components were C9 to C14 alkanes and mineral oil.
In 1973, WD-40 Company, Inc., went public with its first stock offering. Its NASDAQ stock symbol is WDFC.
Tags : WD-40 Logo, WD-40 Tagline, WD-40 Slogan, WD-40 Owner, WD-40 ad slogan.
Author Profile

- DP is a marketing and branding blog expert known for creating clear, impactful, and SEO-driven content. He specializes in brand storytelling and digital growth strategies that connect with modern audiences. With a practical, insight-led approach, he helps businesses build strong and memorable brand identities.
Latest Posts
BrandsMay 7, 2026Panera Bread Slogan: The Meaning Behind the Big Brand
AirlinesApril 30, 2026Air Canada Slogan, Air Canada Tagline – Logo – The Story Behind
CricketApril 30, 2026IPL Team Slogans : The Spirit, Strategy, and Stories of Every Team
BanksApril 30, 2026SBI Slogan, SBI Tagline, SBI Logo: Story Behind Trusted Bank


































