TAP Air Portugal Slogan – TAP Air Portugal Tagline – Logo
This article covers about TAP Air Portugal Slogan, TAP Air Portugal Tagline and TAP Air Portugal Logo.
TAP Air Portugal is the flag carrier of Portugal, headquartered at Lisbon Airport which also serves as its hub. TAP – Transportes Aéreos Portugueses – has been a member of the Star Alliance since 2005 and operates on average 2,500 flights a week to 90 destinations in 34 countries worldwide. The airline was established on 14 March 1945 and began commercial services on 19 September 1946.
The airline was established on 14 March 1945 and began commercial services on 19 September 1946. Having been founded as a national institution, the airline was privatised for the first time in its history during 1953. Throughout its existence, TAP has alternated between public and private ownership.
Info
- Industry      : Airlines
- Founded      : 14 March 1945
- Hubs         : Lisbon Airport
- Alliance       : Star Alliance
- Headquarters  : Lisbon, Portugal
- Website      : flytap.com
TAP Air Portugal Slogan – TAP Air Portugal Tagline
- The exciting first class.
- We fly the face of history.
- Flying the world your way.
- The best deal flying.
- Fly with tap Air Portugal.
- TAP With Arms Wide Open(TAP de Braços Abertos).
TAP Air Portugal Logo

TAP has its head office in Building 25 on the grounds of Humberto Delgado Airport in Santa Maria dos Olivais, Lisbon. TAP Cargo is the freight branch of TAP Air Portugal. It does not operate its own cargo aircraft, but sells freight capacity aboard TAP’s passenger flights and also maintains five scheduled all-cargo routes utilising other airlines.
Beginning on 28 February 2011 TAP began airing its “TAP With Arms Wide Open” (TAP de Braços Abertos) campaign, featuring its new slogan. Three singers, the Brazilian singer Roberta de Sá, the Portuguese singer Mariza, and the Angolan singer Paulo Flores starred in a music video with the song “Arms Wide Open”. The music video featured TAP employees. The inclusion of the three singers was intended to highlight the proximity between peoples in the Lusophone countries.
In 2005, TAP unveiled its current logo and livery, to coincide with its Star Alliance membership, during the airline’s 60th anniversary. It also saw the name change from TAP Air Portugal, introduced in the 1970s, to TAP Portugal. On 14 September 2017, TAP returned to its previous name. The first logo dates back to 1945 when the airline was founded. It consisted of a blue wing with the acronym TAP written to its left.
Tags : TAP Air Portugal Logo, TAP Air Portugal Tagline, TAP Air Portugal Slogan, TAP Air Portugal Owner, TAP Air Portugal ad slogan.