Swiffer Logo and Tagline

Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the “razor-and-blades” business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product.

 

Info

• Product type : Cleaning
• Owner            : Procter & Gamble
• Introduced    : 1999
• Markets         : Worldwide
• Website         : www.swiffer.com

 

Swiffer Tagline / Slogan

• Swiffer gives cleaning a whole new meaning.

 

Swiffer Logo

 

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