Merrill Logo and Tagline Merrill (officially Merrill Lynch, Pierce, Fenner & Smith Incorporated), previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investment banking arm, both firms engage in prime brokerage and broker-dealer activities. The firm is headquartered in New York City. The company was founded on January 6, 1914, when Charles E. Merrill opened Charles E. Merrill & Co. for business at 7 Wall Street in New York City. Info \tIndustry : Financial services \tFounded : January 6, 1914 \tFounders : Charles E. Merrill, Edmund C. Lynch \tHeadquarters : New York, U.S. \tArea served : Worldwide \tServices : Investment management \tParent : Bank of America \tWebsite : www.merrill.com Merrill Tagline / Slogan \tBe Bullish. \tTotal Merrill. \tWe see your financial life in total. Merrill Logo Merrill Logo Tags : Merrill Logo, Merrill Tagline, Merrill Slogan, Merrill Founder, Merrill Owner, Merrill ad slogan.