RuPay Slogan – RuPay Tagline – Logo – Owner – Market

RuPay Slogan – RuPay Tagline – Logo – Owner – Market

RuPay (portmanteau of Rupee and Payment) is an Indian multinational financial services and payment service system, conceived and launched by the National Payments Corporation of India (NPCI) in 2014.

It was created to fulfil the Reserve Bank of India’s (RBI) vision of establishing a domestic, open and multilateral system of payments. RuPay facilitates electronic payment at all Indian banks and financial institutions.

NPCI maintains ties with Discover Financial and JCB to enable the RuPay Card scheme to gain international acceptance.

RBI asked the Indian Banks’ Association to create a non-profit payment company which will design an indigenous payment card. The card was tentatively referred as India Pay. After years of planning, NPCI was entrusted with the implementation and finalised the name of the proposed card as RuPay, a portmanteau of the words rupee and payment to avoid naming conflicts with other financial institutions using the same name.



  • Industry            : Financial Services
  • Product type    : Debit Card, Credit Card, Prepaid Card,Virtual Card
  • Owner               : National Payments Corporation of India (NPCI)
  • Country            : India
  • Introduced       : 26 March 2012
  • Markets            : India
  • Website            :


RuPay Slogan / RuPay Tagline

  • Kaamyabi Manaao, Haq Se.
  • Made of Billion Dreams.
  • On the Go.
  • Opportunities on the Go.


Rupay Logo

Rupay Tagline

Rupay Logo

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