New Balance Logo and Tagline

New Balance (NB) is an American sports footwear and apparel brand that was established in 1906. In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit.

 

Info

• Industry            : Footwear
• Founded            : 1906
• Founder             : William J. Riley
• Headquarters   : Boston, Massachusetts, U.S.
• Website             : newbalance.com

 

New Balance Tagline / Slogan

• N is for fit.
• Achieve new balance.
• Because shoes that fit better, perform better.
• Be The Exception.

 

New Balance Logo

 

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