Lotus Cars Logo Tagline / Slogan

Lotus Cars Slogan – Lotus Cars Tagline – Logo – Founder – Owner

Lotus Cars is a British company that manufactures sports cars and racing cars with its headquarters in Hethel, United Kingdom, and is a subsidiary of Malaysian automotive company Proton. Lotus cars include the Esprit, Elan, Europa, Elise and Exige sports cars and it had motor racing success with Team Lotus in Formula One. Lotus Cars is based at the former site of RAF Hethel, a World War II airfield in Norfolk.



  • Industry                : Automotive
  • Founded               : 1952
  • Founder                : Colin Chapman
  • Headquarters      : Hethel, Norfolk, England
  • Parent                   : Proton Holdings Berhad
  • Website                : Lotuscars.com


Lotus Cars Slogan / Lotus Cars Tagline

  • Pure Adrenaline.
  • For the few who know the difference.
  • Innovative. Featherweight. Eye-catching.


Lotus Cars Logo

Lotus Cars Tagline

Lotus Logo

Lotus Cars was founded and owned for many years by Colin Chapman. After his death and a period of financial instability, it was bought by General Motors, then Romano Artioli, and then DRB-HICOM through its subsidiary Proton, who owned Lotus from 1996 to 2017. Lotus is currently majority owned by Chinese multinational Geely, with Malaysian tycoon Syed Mokhtar Albukhary majority owner of Proton since 2012 – as a minority shareholder.

Lotus was previously involved in Formula One racing, via Team Lotus, winning the Formula One World Championship seven times. Notable Lotus cars include the Lotus Seven, the Lotus Esprit and the Lotus Elan.

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