L’Oréal Logo and Tagline

L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.

In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France).

Quick Info

Industry : Consumer goods
Founded : 30 July 1909
Founder : Eugène Schueller
Headquarters : Clichy, France
Area served : Worldwide
Products : Skin care, Personal care
Website : loreal.com

L’Oréal Tagline / Slogan

Because you’re worth it.

Because I’m worth it.

We’re worth it too.

Live in color.

Any look, any style, any way you like it.

It’s straight, it’s hot and it lasts.