LEGO Logo and Tagline

The Lego Group Logo and Tagline

Lego (LEGO) is a line of plastic construction toys that are manufactured by The Lego Group. Lego System is a Danish toy production company based in Billund. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded on 10 August 1932 by Ole Kirk Christiansen. The name Lego is derived from the Danish words leg godt, meaning “play well”.


Quick Info

  • Industry             : Toys
  • Founded            : 10 August 1932
  • Founder             : Ole Kirk Christiansen
  • Headquarters   : Billund, Denmark
  • Area served       : Worldwide
  • Website             :


LEGO Tagline / Slogan / Motto

  • Only the best is good enough.
  • Play on.
  • Just imagine …
  • Rebuild the world.
  • It’s a new toy every day.
  • The bane of your foot’s existence.
  • The Toys That Are New Every Day.
  • What Will You Make?”
  • Build Together.



LEGO Logo tagline slogan founder motto



Tags : LEGO Logo, LEGO tagline, LEGO slogan, LEGO founder, LEGO motto, LEGO ad slogan.