Johnnie Walker Slogan – Johnnie Walker Tagline – Logo – Owner
This article covers about Johnnie Walker Slogan, Johnnie Walker Tagline, Johnnie Walker Logo and Johnnie Walker Owner.
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country.
The brand was first established by grocer John Walker, a native of Kilmarnock, who originally established the business as a grocery shop in 1820, with his son Alexander “Alec” Walker and grandson Alexander Walker II, being largely responsible for establishing the whisky as a favoured brand. It is the world’s highest selling Scotch whisky, sold in almost every country, with annual sales of the equivalent of over 223.7 million
Quick Info
- Industry         : Whisky
- Manufacturer    : Diageo
- Country of origin : Kilmarnock, East Ayrshire, Scotland
- Introduced      : 1820
- Website         : johnniewalker.com
Johnnie Walker Slogan – Johnnie Walker Tagline
- Keep Walking.
- Johnnie Walker. Keep Walking.
- Johnnie Walker: Born 1820, still going strong.
- The very finest Scotch Whisky of a great age.
- If you want to impress someone, put him on your Black list.
Johnnie Walker Logo
The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne’s Striding Man, using the slogan, “Johnnie Walker: Born 1820, still going strong”. Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on the Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a “Keep Walking” campaign. The Striding Man icon was most recently redrawn in 2015.
In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand.
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